eComID is building the Shopping Passport for modern commerce - a shopper context layer that enables brands to understand and personalize every shopper from their very first visit. By combining AI-powered sizing, conversational search and intelligent product discovery, we’re making online shopping smarter, more personal and less wasteful.
Launched in Stockholm in 2024, eComID is already operating at scale, reaching more than 20 million shoppers every month. We recently raised a $17.4 million seed round - the largest in European fashion-tech history and the second-largest globally.
We’re backed by H&M Group, Stadium, leading international VCs and some of Europe’s most successful industry leaders and technology founders, including Helena Helmersson, Sebastian Knutsson, Maria Raga and Alan Mamedi.
Now, we’re bringing together exceptional people with warm hearts to build a world-class fashion-tech company from Stockholm. If you want to solve meaningful problems, move fast and help shape how the world shops, this is the place to do it.
